Shared Future Coalition Social Marketing Campaign - 501 Drive

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Shared Future Coalition Social Marketing Campaign

501 Drive was awarded a Deschutes County contract to create a brand and social marketing campaign for what was then called the Deschutes County High Risk Drinking Prevention Project. In order to gain stronger community engagement, 501 Drive recommended a name change and under their guidance, the project name became Shared Future Coalition and clarity of vision and mission was achieved:

Vision: A safe, healthy and prosperous community. Mission: We engage the community to foster legal and safe alcohol use in Deschutes County.

Over the two-year contract, 501 Drive will create a communications plan for multiple inter-supportive message campaigns — one for the broader community, which will raise awareness and target social norms, and the other that targets the primary audience of 18–25 year old, also raising social norms and preventing high risk drinking behaviors.

Touchpoints include brand identity, website, social media campaign, multiple video public service announcements and a variety of support materials. Close